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Commissioner Wayne Johnson: Shop Local this Holiday Season

Small businesses create jobs, support community

Bernalillo County – Commissioner Wayne Johnson today encouraged the community to shop local this holiday season, which will create jobs and help small businesses, the backbone of the economy in New Mexico.

Commissioner Johnson’s announcement at Bigglesnorts Toys in the Northeast Heights highlighted the positive impact of shopping locally: The money stays in the community, creates and maintains jobs, and supports families.

“When we shop local, we’re helping to create and maintain jobs for our friends and neighbors,” Commissioner Wayne Johnson says. “Supporting small businesses is one of the best things we can do to support our local economy. This year’s holiday season is a great opportunity to reinvest in our community and help our entrepreneurs continue to build their business.”

There were 15,756 business establishments in Bernalillo County in 2011, according to Census data. Of those, more than 84 percent had fewer than 20 employees and 99.8 percent had fewer than 500 employees.

Statewide, small businesses represented 95.7 percent of all employers and more than 55 percent of the private-sector labor force, the U.S. Small Business Administration reports.

“When we support small businesses, we’re supporting the entrepreneurs and family enterprises that make New Mexico great,” Commissioner Johnson says.

Bernalillo County’s roughly 2,400 employees will also play a part in this effort. The county is sponsoring a shop local contest among departments, with more points awarded for purchases from locally-owned stores. The winning department will receive the travelling BernCo Bernie trophy for the first quarter of 2014. BernCo Bernie is the county’s mascot – visit for more information.

Bernalillo County is also proud to sponsor the New Mexico Green Chamber of Commerce’s 2nd Annual Think Local First Guide, which highlights dozens of local businesses. The guide, which includes everything from solar power options to books and biscochitos, is available here.